David Sinfield is a senior lecturer and the undergraduate programme leader of Graphic Design and Moving Image at Auckland University of Technology’s (AUT) South Campus in Manukau. David’s research focuses on the potential of animated written words to capture the human condition – whether this is as film titles, animated speeches or as political remarks on urban decline and social injustice. As a graphic designer, he research studies visual and social observations to uncover how old worn-out lettering may be used to remember places and experiences by reading eroded signage and symbolic relationships. He believes by generating creative and social discussions he can investigate the relationship between lettering, design and storytelling across both space and time.