Panapa (Ngāti Uepohatu, Ngāti Porou) lives at home in Te Tairawhiti. Panapa is passionate about developing opportunities to increase the wellbeing of his people and their tribal lands. To do this, he focuses on three strands; housing, food and sustainable incomes for whānau and the whenua. He oversees courses at the Eastern Institute of Technology in Ruatoria that focus on sustainable land use and building healthy and affordable homes out of local and natural resources. As the managing director of the charitable company Hikurangi Enterprises Limited, he operates a range of trading ventures and forms partnerships with other companies to generate income for shareholders and create local employment. He describes his whānau, including three children, as the centre of his life.